App Overview: Aperture was the capstone project I created as part of the Product Management course with CareerFoundry.

The Problem: The number of active users had been in decline, as users interacted with the app less and less. Some had stopped using it altogether. The less users interacted with the app the fewer ads they would see and click on. This ultimately meant less advertising revenue for Aperture, and was starting to affect the company’s profit, or bottom line. I was tasked with increasing user interaction and revitalizing interest in my app.

What I Did: I applied product management principles to create a low fidelity prototype of Aperture which I tested on potential users to see how the design could be improved and then iterated based on the user feedback. Finally, I developed an MVP and launch plan including setting up product metrics.